This morning, I attended a web seminar on the topic of customer care. Ninety minutes and 38 slides later, the conclusion of the talk was that to grow your business, you have to give the customer what she wants. Duh!
I suppose we all need to be reminded once in a while, but without customers, we don't have much of a business. In fact, we have no business at all. The trick is to find out what the customers want and give them more of it than anyone else. Simple to say, but not always easy to do.
As retailers, we are in a unique position to look the customer in the eye and ask the question. "What can I do to make it easier to buy from me? " Or, even better, "Would you reccomend me to your friends? If so, why? If not, why not? Don't make the mistake of thinking you know what your customer wants. The information is too important to guess. Find out! Ask! Then take action on what you find out.