Priceless Publicity

Kyle Krichbaum is an 11 year old boy from Adrian, MI. The thing that makes Kyle unique is that while his friends are playing video games, Kyle is collecting vacuum cleaners!  He says he's been a vacuum cleaner enthusiast since he was "little".  His collection, which numbers 125 and growing, includes a Hoover vac built in 1909.

Recently, Kyle was a guest on the Megan Mulally Show, where he showed off some of his favorites and even showed Mullaly how to change a belt. The clip is available on YouTube. 

When asked to reccomend a vacuum for viewers, Kyle immediately suggested the Riccar Brilliance (made right here in Missouri by Tacony Manufacturing).  He says "It's the best vacuum for your carpet and bare floors."  Mulally surprised Kyle by presenting him with a brand new Brilliance on the show. 

We're not sure how the producers of the TV show found out about Kyle, but, the free publicity generated by his apearance, as they say on the Master Card commercials, is priceless.  In addition to the Mulally program, Kyle was also featured on the local ABC station's local news.

Rumor has it that Kyle might  become a regular on the Mulally show and that another "well-known" talk show might be considering him as a guest as well.

Stay tuned.

Comments

[dan]

It's placement like this that makes me realize I can't really do PR for my own business. I'm leaning towards hiring professionals to get me the great placements, but the retainer-based stuff worries me - what if they don't work?

I'm thinking about using a place like http://www.publicityguaranteed.com that only charges per placement