Among other things, Seth Godin is a best-selling author. His current book, "The Dip", has been on the New York Times Best Seller List for four weeks. One of Seth's talents is the ability to make a big point using a small number of words. This is a skill that most of us should try to acquire. What follows is a recent blog post that needs no additional comment.
I did a gig in New York today about the Dip and it went really well. Afterward, someone asked me a question about his new business.
I asked back, "if you accomplish that, will you be seen by your audience as the best in the world, or will you be seen as doing your best?"
He didn't have to answer. He got it.
If you're doing your best, only your AYSO soccer coach cares. If you're the best in the world, the market cares. The secret, if you have limited resources (don't we all) is to make 'world' small enough that you can actually accomplish that.
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