2010 Economic Planning

The economy has been in decline forever (or so it seems), but it has actually been 22 months as mentioned in a recent piece from Business Week. There are many ideas about what is going to happen in 2010, but since crystal balls are in short supply how does any small business plan for 2010? The article goes on to recommend three possible scenarios for 2010:

1. More of the Same
2. Things Get Worse
3. Rapid Recovery

The author provides some possible reasons for each scenario, but probably more importantly he also gives a key marketing strategy for each of the scenarios.

So what do you think the 2010 economy holds in store for your business? Here at Tacony Corporation we were already planning  on the 2009 level of business and only increasing spending as we see an increase in revenue, but also have a scenario assuming the economy does rebound. As you can see, Tacony's strategy is very similar to the one proposed in the article.