We did a posting on January 9th this year on how many municipalities were relaxing restrictions on sign ordinances due to the weak economy at Vacuum Blowups. The thought was that allowing more signs, banners, and other creative marketing could increase business and help the local economy.
There was an article in a local St. Louis newspaper that some municipalities have taken this idea to heart with businesses around Grant's Trail in St. Louis. For those who are not familiar with Grant's Trail, it is a paved biking, walking, running, rollerblading, etc. path that is hugely popular and does a great deal of pedestrian traffic. There have already been some businesses that have tried to tap into this traffic due to the fact that you have a lot more time to read a sign at 5 to 15 miles an hour as opposed to 60 or 70 miles an hour on the highway. Now that this bill has been passed there should be even more creative ideas put in place by local businesses. Talk about an almost captive audience.....
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