I think we can all agree that one of the most important factors in the success of a small business is hiring good employees. Hiring employees for some positions is easier than others, for example if you need a vacuum repairman, you can hire one with some experience or provide some hands on training. Sales positions can be a little different, you can still hire someone with experience but will they be effective in your industry or what if they haven't had a lot of prior sales experience? Here's an interesting article that suggests two types of simulations for hiring sales people:
- Sales call simulation
- Presentation simulation
The presentation simulation may not be applicable to all small businesses, but the sales call simulation should apply to almost any business. The simulation allows a small business owner to get some idea how the potential employee would do in their specific selling situation, so it could be helpful for an experienced sales person from some other industry or someone with less experience. As usual, read the whole article for a lot more details.