The post for today on increasing store traffic is from an article about a way to not only get more customers into your store (as the previous two postings have been), but is literally a way to make customers walk further in your store. The idea starts with creating a bargain bin in your store, but the really interesting part of the idea is to make sure you locate the bargain bin at the back of your store so people have to walk through all your high-margin items and sale items to get to the bargain bin.
So how does the bargain bin itself work? The article describes how it could be slow selling inventory or popular utility items, but the bargain bin inventory must be full and fresh. The other important point is that you promote your bargain bin in all your promotions and advertising. If you keep your bargain bin full of well priced items that change on a regular basis, you'll not only build traffic through your store, but into your store as well. The last nice thing about the bargain bin is that it can also help reduce overstock or get rid or some items that are difficult to move at their normal price.