We'll get to the fun part a little later, but first we'll cover some great ideas that were in a recent article by Lisa Barone in Small Business Trends titled 6 Ways To Use Video As A Small Business Owner. She begins with the surprising statistic (at least it surprised me) that YouTube is the second biggest search engine on the Web and has more than 2 billion views a day. She also makes the point that it is just not for entertainment, but that your customers often use YouTube or Universal Search in Google for product reviews, recommendations, and other information about products they are interested in.
She then gives six ways that small business owners can use video to their advantage. A few of them are pretty obvious such as offering reviews and tutorials and showing your product in action. A few that were not immediately obvious (at least to me) were using video to highlight what makes your business unique, or introduce your office, or post customer testimonials. You can read the whole article here. And now for the fun part, don't miss the two links in the article to the Will It Blend video series and Benson's for Bed's mattress dominoes. Talk about a unique and hilarious way to show your product in action! Be sure to notice the crazy smile on the man in the Will It Blend video.