There was a recent article that made the point that the subject line is very important in getting a prospect to open any email in the first place. Any email you send has to contend with spam and spyware software, firewalls, and just simple deletion by the recipient. We have to poke a little fun at ourselves since anyone who has signed up to get email updates on Mine Your Own Business gets an email that has Mine Your Own Business as the sending party and the subject. We have tried to have the subject line be the same as the title of the posting, but our current platform doesn't have that capablility. We are in the process of changing platforms in the near future.
The article then gives three ideas for what to put in your subject line:
- The Blank Subject Line
- The Referall Subject Line
- The Cold Email Subject Line
There are a lot of very good ideas and techniques in the article and the final tip is especially good. It recommends that when you do get a prospect to respond, ask them what prompted their respoonse. Keep track of what works to develop the most effective strategy.