We've done several postings on Small Business Saturday on Mine Your Own Business and here is a final follow up to results of some small businesses in St. Louis. The results were very good for some upscale boutiques along Clayton Road in Ladue. Essential Elements and Wish both said sales were up compared to last year and they were among 13 Ladue retailers offering discounts throughout the day on December 18th.
Read all about how they varied their discounts throughout the day as an incentive to get shoppers in early. Also important to shoppers resulting in increased business was how an American Express $25 purchase at a locally owned small business resulted in a $25 credit on the shoppers next bill. As the article says it's free money. The combination of the discounts and the free credit resulted in a nice increase in business for these small businesses and it was a pretty good deal for the smart shoppers as well.