OK, so you've gone to the trouble of creating a company website or paying someone to design one for you and you've got a great homepage that effectively communicates your site's purpose. What you may not know or had forgotten is that many of your visitors don't come in through your homepage. They probably used a search engine to find information on the products your company sells, so they landed on a page for the product or service they were searching for. An article from Entrepreneur stresses that and provides more information on how you should design all your pages.
The article describes how your site should have a clear purpose, whether if is information about your products or selling them. Once that has been established, every page should communicate that purpose and point visitors to the intended call of action. The article goes on to provide six Interior Page Must-Haves about half way through the posting on the right hand side of the page that give more ideas on the elements each and every page on your site should have. By following the tips in this article your whole site will be an extension of that great homepage you've created and make your site a much more effective tool.