The main office of Tacony Corporation is located in St. Louis, MO (well actually Fenton, MO) and as in many areas of the country it has been a long, cold, and ugly winter. As a side note, St. Louis is also know for changeable weather, we have a saying something to the effect that " if you don't like the weather in St. Louis, just wait ten minutes." I thought that saying was unique to St. Louis until I did a search using the phrase "St. Louis weather if you don't like it just wait a few minutes" and came up with a whole Web page of similar sayings. I think it may be true of other areas of the country, but I know it is true in St. Louis because we had an accumulating snow on Monday and it is currently 82 degrees on Thursday afternoon.
What does weather in St. Louis have to do with small business? When I came across an article in The Wall Street Journal reporting on increasing optimism by small business owners, I thought of a comparison between our long nasty winter, the Great Recession, and the coming spring (by the way the official first day of spring is this Sunday).
There is a great deal of encouraging information in the article. The National Federation of Independent Business's small business optimism index increased in February. The article also describes how hiring has made gains as well. There may even be a chance that businesses may be able to raise prices and that the prices will hold, in fact after a negative 4 per cent in January, February posted a 5 percent increase. The thing that is really encouraging about that information is that it is the first positive reading in more than two years. Maybe the long, cold, ugly winter is finally over and spring has arrived at last.