We recently ran across a great article from a new source (for us anyway), The Southeast Missourian. Each month they ask local experts for their input on some issues facing small businesses. The question this month concerned the problem of effectively marketing a small business and also managing day to day tasks at the same time. The article provides great responses from four small business owners, but we'll concentrate on just one in this posting. All four responses are well worth reading though.
Drew Janes, owner/producer of Relentless Media Productions responded with the following five tips for growing your business and managing daily tasks.
- Rethink your marketing strategy.
- Learn to network.
- Hit the market.
- Learn how to use social networking...the right way.
- Keep it simple or get an intern.
All five are excellent suggestions and Drew provides a lot of good reasons for each of the five tips, but today we are going to focus on the last tip and specifically on hiring an intern. Here at Tacony Corporation we have made extensive use of interns over the years, and have found them to be a great addition to our company. Almost all have been college students and the method of payment or employment has varied. Sometimes they were paid, sometimes they got college credits, sometimes they were unpaid and just wanted the experience, etc. They all had one thing in common though, they were bright, motivated employees and frequently we got some great new ideas from them. Based on our experience, we think interns are a great idea for small businesses, so look for a followup posting on Monday or Tuesday on how to get the most out of any intern you might hire.