I know a lot of people think that with all the new social media email is quickly becoming an an obsolete technology (some would even say it is already effectively dead). Let's have a little fun before we get to our main article and look at a very interesting post that illustrates the above point. It seems that Beloit College in Wisconsin has released the Beloit College Mindset List every August since 1998. The list gives some cultural touchstones that have shaped the thinking of the incoming freshmen. This is where I found some interesting points on the class of 2014, one being that they think email is too slow. You can have a lot of fun with the list and there are lists all the way back to 2002, so it is worh a visit.
Now on to our main article titled 10 Old New Rules for Business Emails that makes the point that email is the backbone of all the other social media and it is still very important for a small business to use it correctly. Here are the 10 tips recommended in the posting.
- Keep it short.
- Make the subject line a summary.
- Start and end with "you."
- Only one topic per message.
- Use appropriate tone.
- Don't send extra copies.
- Respect spelling and grammar.
- Remember it's not private.
- Email isn't for arguments.
- Mind those threads.
Most are common sense and are rules we have probably all followed for years, but a few of them were something I had not considered before. I'd also like to provide one addition to point number 8 on Remember it's not private. I take that one a step further and assume every email I send can be read by anyone. With all the hackers out there it makes me cringe when I see what some people put in their emails.