Kyle Krichbaum is an 11 year old boy from Adrian, MI. The thing that makes Kyle unique is that while his friends are playing video games, Kyle is collecting vacuum cleaners! He says he's been a vacuum cleaner enthusiast since he was "little". His collection, which numbers 125 and growing, includes a Hoover vac built in 1909.
Recently, Kyle was a guest on the Megan Mulally Show, where he showed off some
of his favorites and even showed Mullaly how to change a belt. The clip is available on YouTube.
When asked to reccomend a vacuum for viewers, Kyle immediately suggested the Riccar Brilliance (made right here in Missouri by Tacony Manufacturing). He says "It's the best vacuum for your carpet and bare floors." Mulally surprised Kyle by presenting him with a brand new Brilliance on the show.
We're not sure how the producers of the TV show found out about Kyle, but, the free publicity generated by his apearance, as they say on the Master Card commercials, is priceless. In addition to the Mulally program, Kyle was also featured on the local ABC station's local news.
Rumor has it that Kyle might become a regular on the Mulally show and that another "well-known" talk show might be considering him as a guest as well.
Stay tuned.
It's placement like this that makes me realize I can't really do PR for my own business. I'm leaning towards hiring professionals to get me the great placements, but the retainer-based stuff worries me - what if they don't work?
I'm thinking about using a place like http://www.publicityguaranteed.com that only charges per placement
Posted by: dan | February 05, 2009 at 03:59 PM
It is like the tale of a sporting hero who springs from relative obscurity to triumph over a string of worthy opponents, often by assimilating their techniques.
Posted by: Air Jordan Fusion 12 | February 25, 2011 at 08:06 PM
i saw avideo for him on youtube
it was really awesome
Posted by: Japanese Anime Embroidery Designs | March 31, 2011 at 08:26 AM