Competing with the big boxes is a subject near and dear to our hearts and it's always good to hear from someone who's doing it successfully. Mark Riffey's Business is Personal blog tells us about a Whitefish, MT arts and crafts retailer who has found the right formula.
Rick Latta, the store's owner says “I can’t compete with Wal-Mart prices, but Wal-Mart doesn’t walk customers through projects, give them ideas, teach them tricks or have a studio with tools where people can come and work and ask questions.".
Quoting Riffey, now, "This is where you make a difference by hiring the right people
(experienced in those crafts), paying them a little more so they don’t
have to work at Wal-Mart, and more importantly, doing what Wal-Mart
simply won’t do.?
I couldn't have said it better myself.
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