Fighter Brands

Sometimes you come across an article that seems to have been written with much bigger companies in mind but that really is applicable to your business.  I thought this article fit that description. 

Setting up a “fighter brand” to allow you to advertise lower prices to get customers to come in during tough economic times while protecting prices on your premium brand seems great if you are a Procter & Gamble, but what if you are a mid-size company like Tacony or an independent retailer?  Then I started thinking about it and found that we do offer Flagship and Fighter brands in almost all of our businesses:

Flagship:  Riccar and Simplicity Vacuums
Fighter:    Fuller Brush and Carpet Pro

Flagship:  Tornado Commercial Cleaning Equipment
Fighter:    Powr-Flite and Piranha

Flagship:  Baby Lock sewing machines
Fighter:    Sewing with Nancy machines

Flagship:  Regency ceiling fans
Fighter:    Professional Series fans

So, we have the brands.  Can you use fighter brands in 2009 to help drive traffic to your store?