We did a posting on Tuesday about the importance of store appearance for small businesses but didn't really provide any concrete suggestions for improving the look of your business. Now comes an article by Steve Strauss in USA Today that takes the idea one step further. He not only provides some suggestions to enhance your store appearance, but also give some ideas to get your business ready for summer.
- Spring Cleaning
- Spruce up your website
- Planning ahead
- Try something new
The article makes the point that summer is a slower season for some businesses so there is more time to tackle this list of suggestions. Even if summer is your busy season, your business would probably still benefit by the two areas of spring cleaning Steve suggests in his article. He suggests a physical cleaning and sprucing up of your business and also a spring e-cleaning of your computer by deleting old files, doing a thorough backup, and updating software. If summer is your busy season maybe you can implement the rest of the list in your slow season.
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