Social Media is
more than just a new buzz word. It’s taking the business world by storm and, as
with all new trends, there is the good, bad, and ugly. At Tacony Corporation we
have integrated social media marketing into several divisions. While it is hard
to see direct ROI on our efforts, we are seeing positive results in other ways.
Want to know what your consumer really thinks about your product? Start a Facebook Fan Page, they’re your biggest online cheerleader! They’ll also let you know when you’ve let them down, but you have a chance to fix it right there in front of everyone – how great is that?! Need fresh ideas for new promotions, products, features, services? Ask your followers on Twitter. Within no time you’ll be inundated with ideas.
As with most
marketing effort, your effort and time is directly related to your results –
more time = more results. What have you got to lose? Try it out, it could be
just what you’re missing.
Want a second opinion, here is an opposing article.
Kind regards,
Kendra Jeffery
Online Marketing Manager
Tacony Corporation
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