Still hesitant to jump into the Social Media Marketing arena? So was
Colgate
-- toothpaste giant. But, they did it successfully by mixing video, games
and Facebook to target a new segment -- 18 - 25 yrs.
Their key to making it all work was engagement. Traditionally, marketing is
measured by impressions -- how many people will see you advertisement in the
paper, billboard, magazine, etc. Now days, the focus is on engagement -- how
many people will engage with your marketing, inspiring them to try the
product. It's more than posting an advertisement and expecting people to
buy. It's about entertaining them, showing them and making it fun. It's
about relating to them as an individual, not as another face in the crowd.
How are you engaging your market?
Here is a link to an interesting article on how Colgate engaged their market.
Kind regards,
Kendra Jeffery
Online Marketing Manager
Tacony Corporation
-- toothpaste giant. But, they did it successfully by mixing video, games
and Facebook to target a new segment -- 18 - 25 yrs.
Their key to making it all work was engagement. Traditionally, marketing is
measured by impressions -- how many people will see you advertisement in the
paper, billboard, magazine, etc. Now days, the focus is on engagement -- how
many people will engage with your marketing, inspiring them to try the
product. It's more than posting an advertisement and expecting people to
buy. It's about entertaining them, showing them and making it fun. It's
about relating to them as an individual, not as another face in the crowd.
How are you engaging your market?
Here is a link to an interesting article on how Colgate engaged their market.
Kind regards,
Kendra Jeffery
Online Marketing Manager
Tacony Corporation
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