Mine Your Own Business has frequently posted on the importance of store appearance for small businesses. Two recent ones are Store Appearance and another with Store Appearance Follow Up. Now comes an interesting article on a new twist on this general concept, that the actual smell of your business may increase sales (think of the smell of money?)
Most small businesses focus on making sure their business, is clean, well lit, and visually attractive to potential customers. This article points out that pleasant smells in your business can increase spending. There are several examples in the article that might give you some ideas on how you can use smell to increase sales in your business. The other side of the coin is that your business should be very aware that smells can decrease sales.
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